Do’s and Don’ts for LinkedIn Profiles

One of the main ways recruiters and potential employers can find you is using LinkedIn. By setting up your profile accurately and completely, you can improve your chances of being noticed. Even if you are not actively searching for a job, using your profile to showcase your skills and expertise well allows recruiters to find you and present lucrative networking opportunities you otherwise may never know about.

As you set up your LinkedIn profile, make sure it is complete. The more you add to your profile, the higher in Google it will appear. The more information a recruiter has at the beginning, the more efficient the search for a fitting candidate will be. Include all awards, employment and education information, as well as references.

The “Specialties” box is an important place to put keywords that will help you be found in a LinkedIn search. Include terms here that apply to your roles and capabilities. Use as many as possible, but be sure they match your true skills and interests.

Do change your profile every time you have a promotion or make a job change, even if you are staying in the same company. Recruiters are interested in seeing these changes, and they are also vital to letting people know where you are if they want to contact you for a new position.


One of the worst things you can do on LinkedIn is blocking incoming emails. Yes, you probably hate spam—but this could prevent an interested recruiter from contacting you. Set up your profile so you can accept incoming communication from fellow LinkedIn users. If you do receive communication from a recruiter that you are not interested in following, consider referring a qualified friend.

Don’t ignore the summary section as you set up your LinkedIn account. This space gives you 2,000 characters to tell people a little more about yourself. Use this to capitalize on the assets you bring to the table that you want people to notice. Break the information into readable sections to create some white space, but use as many of those 2,000 characters as you can, including web-friendly keywords as you do.

Remember, your LinkedIn profile is all about keeping yourself visible. When you are finished creating it, look at it with a critical eye, and ensure that it says exactly what you want and need it to say about your background and your skills.

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