Use Your Online Brand To Get A Job

You have been reading a ton of articles lately, including ones from us, that traditional resumes are dead or dying. If this is true, how do companies know what you can and can’t do? Resumes are still an important part to get a job, but they are by no means the “be all, end all” to making a great impression. By creating a prominent online brand, companies will find you.

There are several things to keep in mind when creating your brand; each of them equally important.

Focus Around Your Goal
What kind of job are you looking for? The answer to this question will be the foundation of your personal brand. Once you you figure this out, target companies and influential people in the industry.

  • Make a connection with specific companies you wish to work for.
  • Like their page on Facebook
  • Follow them on Twitter
  • Add them on LinkedIn

Engage with these companies, and find out what roles they have open

Know The Industry
Use tools such as Google Alerts and Social Mention to keep up with the latest news about your industry. Read blogs written by industry experts. Commenting on those blogs is a good way to attract your own followers and get them to visit your blog.

Own Your Name
Buy your name as a URL using a registrar like GoDaddy. Not only will this keep someone else from having your name’s website, but it will make it easier for companies to find you. From there you will be able to host your personal blog, post your resume and portfolio and link to your social networks.

Try creating a short video resume. People are more likely to watch a video than read an entire resume. Keep it to around five minutes, and hit the highlights of your career and experience.

Get Social
We talk a lot about getting social, which is increasingly necessary in today’s job market.

Set up accounts using your name (if your exact name is not available, add an initial or a number) on:


Most people like to keep their Facebook profiles private, for family and friends only. However, with the creation of the BranchOut app, Facebook has become a hotspot for companies looking to fill positions.

Stay active, keep your profile professional and make it public.


This is the number one place companies and executive recruiters go to fill roles. Having a LinkedIn account is as important as having a resume—if not more so. Fill in as much information as possible from your job history to education, and join industry-related groups to keep tabs on industry news and make professional connections.

Again, get active and keep your account professional and continually updated.


Twitter is the most used network to engage directly with companies. Tweet relevant industry related articles. Create lists of targeted companies to make it easier to engage with them.


This is a very popular Q&A site with a large professional base. Share your knowledge by answering industry related topics, building your credibility with potential employers. You will be surprised how much feedback you can receive and who is interacting on topics. You could easily find yourself engaged with industry leading executives and experts – people who may just be looking to hire someone like you.

Using these tips will help you create your online reputation. Remember, it is not just about your resume anymore, it is about what you are doing online.

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