DiscoverOrg is the leading sales and marketing intelligence platform for IT vendors, staffing companies, and consultants targeting IT departments of Fortune-ranked, Mid-Market, and SMB companies in North America. Offered in the form of a constantly refreshed database, DiscoverOrg specializes in mapping out the IT org charts of 15,000 companies complete with verified email addresses, direct-dial phone numbers, reporting structure, IT project updates and technology installed base. Each of the 225,000+ IT decision makers in the DiscoverOrg database are updated and refreshed by the company’s team of 70+ in-house researchers at least once every 90 days, enabling customers to reach the right person at the right company with the right message.


Senior Director of Marketing

DiscoverOrg needed a knowledgable digital marketing professional to develop and manage a wide array of marketing strategies, campaigns and plans for critical corporate initiatives. A full desk position, this role would be responsible for the entire pipeline, from demand generation to acquisition, and would work extremely close with the company’s sales force. DiscoverOrg needed someone with the right track record to come in, take the bull by the horns and make things happen.

Recruiter on Search

Mark Cergol, Senior Executive Recruiter

Mark Cergol, based in the New York City office, developed his Software Sales specialty for the high tech industry beginning in 1997 by working for early to mid-stage startups and big publicly traded companies like Computer Associates. Mark has experience in Security, Storage, Data Modeling, Identity Management Software and SaaS for Fortune 500 companies. His industry knowledge and the network of long-term relationships he has built through the years gives him an edge on the competition.

The Results

The result was the hiring of Carolyn Hollowell for the role. Hollowell has been guiding and implementing marketing and sales strategies for rapidly growing companies over the past 15 years. She joined the company from Varonis, where she was the Director of Channel and Field Marketing. Prior to that, she worked in marketing for both Cricket Communications and LA Weight loss. She is a graduate of Oregon State University

Client Feedback

“I had the pleasure to work with Mark Cergol when he placed me as the Sr. Director of Marketing for DiscoverOrg. Mark did a terrific job identifying me through his own primary research as a good candidate. After our initial conversations, he felt I had the right experience, personality and compensation requirements to fit into this fast growing SaaS technology company. He was extremely attentive at every step in the process. The whole experience was very easy since DiscoverOrg and I ended up being a great match.”

— Carolyn Hollowell, Senior Director of Marketing, DiscoverOrg

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