Reward discovery app Fronto is the US division of NBT Partners. Their parent company launched in November 2012 with the introduction of Cashslide, the leading reward discovery app in Korea. With over 2 million daily active users and 8.5 million accumulated downloads, Cashslide dominates the Korean mobile advertising market. The platform presents users with product savings, news, entertainment and other content from a mobile lockscreen. With its success in Korea and a $4 million Series A raise in July 2013, NBT Partners began expanding its global presence, establishing presences in China and Japan. The company is now turning its sights toward the American market with the creation of Fronto, headquartered in San Francisco, CA



VP of Sales

With their Chief Executive Officer in place, Fronto began looking for a VP of Sales to establish and grow a customer base for the Fronto product. The employee would be the company’s second hire, and needed to bring a successful track record at a launching mobile startup company. With Fronto in early stage, the hire would be building business from scratch, and would need to demonstrate the aptitude to do so.


Recruiter on Search

Marc Fox, Managing Partner

Marc Fox has been in the recruiting industry since 1996. He began his career as a college intern from NJIT doing research and learning the industry from the ground up. Marc has success helping companies find sales, sales management, and technical talent across the entire high tech industry, from early stage startups to publicly traded companies. Fox excels at maintaining high level relationships with his clientele.

The Results

The result was the hiring of Kelly McGrath for the role. McGrath is a Science, Technology & Society graduate from Stanford with a successful background in business development, sales and marketing for technology startups. He joins NBT America from PlayHaven, an end-to-end business engine for mobile gaming developers, where he was the Manager of Publisher Development, prior to which he was the VP of Sales. McGrath is well-versed in the mobile space, with a background that also includes mobile iOS development.

Client Feedback

“Fronto is just beginning to take hold in the market, and needs a hire who could develop business successfully from the ground up. Millennium Search brought a great deal of experience and expertise around early stage startups, and really understood what we needed in a VP of Sales. They quickly began delivering candidates with the experience and startup DNA we sought, which resulted in the hire of our VP of Sales. We look forward to their assistance in the future.”

— Luke Sugho Ahn, CEO Fronto

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