Case Study

Technology Sector:

DiscoverOrg needed a knowledgable digital marketing professional to develop and manage a wide array of marketing strategies, campaigns and plans for critical corporate initiatives. A full desk position, this role would be responsible for the entire pipeline, from demand generation to acquisition, and would work extremely close with the company’s sales force. DiscoverOrg needed someone with the right track record to come in, take the bull by the horns and make things happen.


The result was the hiring of Carolyn Hollowell for the role. Hollowell has been guiding and implementing marketing and sales strategies for rapidly growing companies over the past 15 years. She joined the company from Varonis, where she was the Director of Channel and Field Marketing. Prior to that, she worked in marketing for both Cricket Communications and LA Weight loss. She is a graduate of Oregon State University

Client Feedback

“I had the pleasure to work with Mark Cergol when he placed me as the Sr. Director of Marketing for DiscoverOrg. Mark did a terrific job identifying me through his own primary research as a good candidate. After our initial conversations, he felt I had the right experience, personality and compensation requirements to fit into this fast growing SaaS technology company. He was extremely attentive at every step in the process. The whole experience was very easy since DiscoverOrg and I ended up being a great match.”
Carolyn Hollowell
Senior Director of Marketing, DiscoverOrg

Recruiter on search

Mark Cergol

Mark Cergol

Senior Executive Recruiter

Mark Cergol, based in the New York City office, developed his Software Sales specialty for the high tech industry beginning in 1997 by working for early to mid-stage startups and big publicly traded companies like Computer Associates. Mark has experience in Security, Storage, Data Modeling, Identity Management Software and SaaS for Fortune 500 companies. His industry knowledge and the network of long-term relationships he has built through the years gives him an edge on the competition.

Scroll to Top